Beyond Budgets: Smart Automation Strategies in a Cost-Conscious World
I have spent much of my career helping global enterprises modernize their software delivery and quality practices—across industries, continents, and delivery models. One constant, regardless of company size or structure has been the pressure to deliver more, faster, and at lower cost.
Today, that pressure is intensifying.
Economic uncertainty, shifting market dynamics, and a growing demand for agility are forcing organizations to rethink how they structure quality engineering. I am seeing more companies move toward outsourcing, offshoring, or consolidating QA into shared services models—and in many cases, a mix of all three.
These are smart, pragmatic decisions. But they also raise an important question:
How do you ensure consistency, speed, and quality—in such disparate governance models?
The challenge is not cost—It is complexity
Whether you are working with a strategic SI, managing a global QA team, or building an Testing center of excellence (TCoE), organizations typically struggle with the same challenges:
- Test coverage is inconsistent across teams or projects
- Manual processes slow things down and introduce risk
- Business users are disconnected from the testing effort
- There is limited reuse across similar processes or systems
- Enforce standards across geographies and partners is difficult
These issues can erode the very cost savings you are trying to achieve—and slow down the business at a time when speed matters most.
Why does a unified automation strategy matter
These situations are where enterprise-grade test automation make a real difference—not just for QA teams, but for transformation programs as a whole.
At Worksoft, we are helping customers deploy codeless, process-driven automation that works across all delivery models. Whether you’re building automation in-house, enabling partners to execute it, or managing a distributed global team, our platform ensures every test reflects the way your business actually runs.
And because the tests are reusable, scalable, and integrated across your systems (SAP, Salesforce, Oracle—you name it), you do not lose momentum when the delivery model changes.
In fact, you gain flexibility.
The real opportunity: building a smarter QA organization
Concerns about cost efficiency often drive a lot of decisions. But the real opportunity is larger: to build a QA function that is leaner, smarter, and more aligned with the pace of business.
Automation is not about doing more with less. It’s about unlocking value—freeing your teams to focus on what matters, giving business stakeholders confidence in the systems they rely on, and making change less risky.
In my experience, the most resilient companies are the ones who treat QA not as a gate, but as an enabler of transformation. They build automation into the fabric of their delivery model—not as a side project, but as a core capability.
About the Author: Christian van den Branden
Christian van den Branden is Chief Technology Officer at Worksoft, where he leads the company’s technology strategy, research and engineering. He brings deep expertise in enterprise software, cloud orchestration, and cybersecurity, shaped by leadership roles at EMC, RSA Security, SimpliVity, VMware, XebiaLabs, and ZeroNorth. Prior to joining Worksoft, Christian served as CTO at Arcserve, where he led a major product portfolio transformation to support the company’s long-term growth.
Originally from Belgium, Christian holds an M.Sc. and Ph.D. from the Swiss Federal Institute of Technology.